Yoko Ono Unveils Plans to Licence John Lennon's Legacy
John Lennon’s widow Yoko Ono has now entered into a new contract for global branding and rights management with Epic Rights — the new global licensing agent for her late husband's legacy.Epic Rights has been tasked with developing an innovative global branding and licensing initiative to encompass Lennon's career and creativity.
That will result in two new programs: The "John Lennon Classic" brand will focus on products featuring the rock legend's name, likeness, and signature; and the "Bag One Arts" brand will include content based on Lennon's drawings from rare archival sketches.
